Senior SEO, AI Search & Digital Performance Specialist

Job Summary

This role involves providing expert consulting on SEO, AI search readiness, and digital content performance for a client in Saudi Arabia. The specialist will assess website discoverability and content visibility across traditional and AI-powered search platforms, offering recommendations to enhance digital performance.

Responsibilities

• Review and interpret website assessments related to technical SEO, AI search readiness, and digital content performance.
• Evaluate factors influencing website discoverability, content accessibility, and AI-generated search responses.
• Analyze results to identify technical and content gaps and suggest practical improvements.
• Lead and engage in technical discussions with client stakeholders to explain findings and recommend solutions.
• Address technical queries and provide expert advice on SEO, AI search readiness, and content optimization.
• Monitor identified issues, track improvements, and document progress and resolutions.
• Examine current assessment methodologies and data sources to identify enhancement opportunities.
• Document current states, gaps, technical needs, and priorities for improvement and facilitate knowledge transfer with client teams.

Must haves

• Bachelor’s degree in Computer Science, Information Technology, Digital Marketing, Data Analytics, or related field.
• At least 7 years of experience in technical SEO, AI search optimization, digital content performance, web analytics, or advisory roles.
• Strong knowledge of technical SEO including crawling, indexing, website architecture, structured data, and organic search visibility.
• Understanding of AI-powered search concepts such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Proficiency with SEO and web analytics tools like Semrush, Ahrefs, Google Search Console, Google Analytics, Similarweb, or Talkwalker.
• Strong analytical skills to interpret data, evaluate methodologies, identify gaps, and develop recommendations.
• Experience preparing technical reports and communicating findings to both technical and non-technical stakeholders.
• Ability to work independently in a fast-paced, client-facing environment and meet deadlines.

Nice to haves

• Experience working with government entities, large organizations, or complex multi-website environments.
• Hands-on experience with AI search monitoring platforms and measuring content visibility and accuracy in AI responses.
• Experience developing digital assessment frameworks, benchmarking methodologies, or performance scorecards.
• Experience conducting technical workshops, stakeholder advisory sessions, and knowledge transfer activities.
• Relevant professional certifications in SEO, web analytics, or digital technologies.
• Arabic language proficiency.

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