Senior Performance Marketing Manager

Job Summary

This role manages paid advertising campaigns exclusively on Snapchat Ads, TikTok Ads, and ChatGPT Ads to drive patient acquisition and support new branch launches. It involves campaign planning, optimization, tracking, and reporting to meet cost targets and compliance requirements.

Responsibilities

• Manage end-to-end paid campaigns on Snapchat Ads, TikTok Ads, and ChatGPT Ads platforms.
• Generate leads and bookings for home care, IV therapy, Tal Omrak screening, and longevity center memberships at target CPL and cost per booking.
• Create geo-targeted campaigns for launching new longevity center branches in Riyadh, Al Khobar, and other locations.
• Implement and maintain tracking systems including Snap Pixel, Conversions API, TikTok Pixel, Events API, ChatGPT Ads conversion tracking, GA4, and CRM attribution.
• Collaborate with content teams to test Arabic-first short-form video creatives and conduct A/B tests on hooks, offers, and landing pages.
• Manage monthly media budgets, pacing, and channel mix, reallocating weekly based on ROAS and lead quality.
• Work with sales and call center teams to improve lead-to-booking conversion rates, landing pages, WhatsApp flows, and follow-up speed.
• Ensure all advertising complies with Saudi health regulations and platform policies, avoiding unapproved medical claims.
• Prepare weekly performance dashboards and monthly reviews with CEO and Director of Marketing.

Must haves

• 3+ years experience managing Snapchat Ads campaigns in Saudi Arabia or GCC, including Snap Pixel and Conversions API setup.
• 3+ years experience with TikTok Ads Manager, including TikTok Pixel, Events API, Spark Ads, and automated campaigns.
• Experience launching and optimizing live campaigns in ChatGPT Ads Manager with conversion tracking and geo targeting.
• Managed monthly budgets of at least SAR 100,000 across Snapchat and TikTok, scaling efficiently.
• Proven results with case studies showing CPL, cost per acquisition, ROAS, and conversion rates.
• Strong expertise in marketing technology and tracking tools such as server-side tagging (sGTM), Snap Conversions API, TikTok Events API, ChatGPT Ads conversion tag, GA4, data layer, UTM governance, consent, and CRM integration.
• Fluent in Arabic and English with ability to assess Saudi-dialect ad copy effectiveness.
• Bachelor’s degree in marketing, business, or related field or equivalent experience.

Nice to haves

• Experience in healthcare, clinic, aesthetics, or wellness marketing in KSA.
• Familiarity with server-side tracking tools like Stape and customer data platforms.
• Experience with HubSpot, Zoho, clinic CRMs, and WhatsApp Business API lead flows.
• Knowledge of AI tools for creative production and bid/budget automation.
• Experience launching new branches or locations.
• Platform certifications such as TikTok Academy, Snapchat Ads, or Google.

We refresh listings regularly, but some roles close early on the source platform.