Performance Marketing Manager

Job Summary

Lead performance marketing campaigns across digital channels for B2B SaaS and e-commerce clients in the MENA region. Manage paid media accounts, optimize acquisition funnels, and directly supervise two team members while driving measurable growth through data-driven strategies.

Responsibilities

• Plan, launch, and optimize performance marketing campaigns across Google, Meta, TikTok, Snapchat, and LinkedIn.
• Manage paid media accounts and build iterative acquisition funnels focused on qualified leads and revenue.
• Conduct data-driven analysis and translate insights into clear optimization actions.
• Collaborate with clients and internal teams to define growth goals, set up tracking and attribution, and design experiments.
• Report on campaign performance with transparent, actionable recommendations aligned to client growth strategy.
• Directly manage two team members, including assigning work, reviewing output before launch, and developing their skills.
• Coach team members on platform and analytical capabilities and set clear performance expectations.
• Stay current with platform best practices and test new tactics to improve campaign results.

Requirements

• Proven experience directly managing or leading performance marketers, including work assignment, output review, and team development.
• Track record of coaching junior talent and raising the technical standard of a team.
• Strong skills in performance marketing strategy, campaign planning, and funnel optimization.
• Experience managing paid media on Google Ads, Meta Ads, LinkedIn, TikTok, or Snapchat.
• Proficiency in analytics tools, tracking implementation, and data interpretation for decision-making.
• Ability to design and run A/B tests, experiments, and iterative optimization cycles.
• Comfort working directly with clients to gather requirements and present clear performance reports.
• Solid understanding of B2B SaaS and e-commerce growth metrics including CAC, LTV, ROAS, and conversion rates.
• Strong communication and collaboration skills in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Economics, or related field, or equivalent practical experience; fluency in English required, Arabic proficiency is an advantage.

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