Growth & Performance Marketing Specialist

Job Summary

Hands-on Growth & Performance Marketing Specialist responsible for growing the user base, improving conversion rates, and driving measurable revenue across web and mobile products. The role requires strong data analysis skills, campaign optimization expertise, and active use of AI tools across marketing functions.

Responsibilities

• Plan, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns
• Manage Meta Ads across Facebook and Instagram, including prospecting, retargeting, audience testing, and creative testing
• Track and improve key performance metrics including CPA, CAC, ROAS, conversion rate, and revenue
• Set up, maintain, and analyze tracking using GA4, Google Tag Manager, and Firebase Analytics
• Use SEO, GEO, and Google Search Console to identify opportunities for increasing organic traffic and visibility
• Create and optimize email marketing campaigns focused on engagement, conversion, and reactivation
• Run A/B tests across ads, creatives, landing pages, offers, and messaging
• Use AI tools such as ChatGPT, Claude, and Codex to support research, analysis, content creation, reporting, optimization, and automation

Must haves

• 2–4 years of hands-on experience in performance or growth marketing
• Strong practical experience with Google Ads
• Hands-on experience managing Meta Ads
• Experience with GA4, Google Tag Manager, and conversion tracking
• Strong hands-on use of AI tools in daily marketing work for research, analysis, reporting, optimization, creative work, and automation
• Good written and spoken English

Nice to haves

• Experience with SaaS, subscription-based, or mobile app products
• Google AdMob or AdSense experience
• Experience with Firebase Analytics and event tracking
• Good understanding of SEO, GEO, and Google Search Console

What the company offers

• Competitive salary and benefits
• Flexible working hours and hybrid work
• Health insurance
• Opportunity to work on global SaaS and mobile products
• AI-first, data-driven, and performance-focused environment

We refresh listings regularly, but some roles close early on the source platform.