Growth & Market Specialist

Job Summary

This role involves managing and optimizing paid media campaigns in Saudi Arabia, coordinating with global teams, and overseeing various advertising channels to maximize campaign performance and ROI.

Responsibilities

• Set up and manage AppsFlyer tracking to monitor campaign metrics such as performance, attribution, conversions, and ROI.
• Plan and execute influencer marketing campaigns including selection, coordination, and performance assessment.
• Manage out-of-home (OOH) advertising across key locations in KSA including business districts, malls, and digital screens.
• Identify and handle in-app advertising opportunities within local apps in KSA to enhance reach and engagement.
• Oversee programmatic advertising activities focusing on audience targeting and campaign optimization.
• Coordinate TV commercials, news coverage, and media placements to support brand and campaign goals.
• Collaborate with the Global Marketing Team to develop, align, localize, and implement the KSA paid media plan.
• Manage media budgets, track campaign performance, and seek ways to improve efficiency and ROI.

Requirements

• Measure and optimize return on investment (ROI/ROAS) for paid media.
• Monitor and improve customer acquisition cost (CAC).
• Track app installs, registrations, and customer acquisition metrics.
• Monitor campaign reach, engagement, click-through rates (CTR), and conversion rates.
• Ensure efficient use of media budgets and optimize spending across channels.
• Ensure timely delivery of the KSA paid media plan in coordination with the Global Marketing Team.

What the company offers

• Paid Time Off
• Training & Development
• Performance Bonus

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