Digital Experience Manager Intelligence & Research

Job Summary

The Digital Experience Manager Intelligence & Research leads the research and analytics efforts to support customer-centric decisions within Riyadh Air’s digital platforms. This role transforms data on customer behavior, market trends, and digital performance into insights that guide product strategy and enhance digital experiences.

Responsibilities

• Lead research and analytics to drive customer-focused decision-making across Riyadh Air’s digital ecosystem.
• Convert customer behavior, market trends, and digital data into actionable insights influencing product strategy and experience design.
• Collaborate with Product, Experience Design, Technology, Data, and Commercial teams to identify optimization opportunities.
• Validate concepts through research and experimentation.
• Provide strategic recommendations to improve customer journeys on web, mobile, and emerging digital channels.
• Promote evidence-based decision-making using qualitative and quantitative research, behavioral insights, and customer feedback.
• Support innovation initiatives and maintain Riyadh Air’s leadership in customer experience excellence.

Requirements

• Degree qualification.
• Minimum of 7 years experience in Customer Insights, UX Research, Digital Analytics, Behavioural Science, Market Research, or related fields.
• Proven record of delivering customer-focused business outcomes.
• Strong expertise in research methodologies, customer journey analysis, experimentation, and stakeholder management.
• Ability to translate complex data into clear insights and recommendations.
• Experience with AI-enabled research, digital experience optimization, customer intelligence platforms, and agile product environments is a plus.
• Recognized for strategic thinking, communication skills, innovative mindset, and stakeholder influence.

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